Crumble Cookies

Four colorful cookies

Crumble Cookies is a concept, developed because I would like to see more color in packaging. The fresh colors and cheerful characters make the design stand out compared to contemporary designs. I also think it is important that it should be accessible to everyone and that it conveys a feeling. 
I designed the four different characters in ProCreate, and then incorporated them into the design in Photoshop. I have chosen a different color for each package, so that they match the taste. I also made a short animation to promote the cookies, for instance on Instagram, Twitter and Facebook.